Public Relation Officer – How to become a Public Relation Officer (PRO)
The role of a Public Relations Officer, commonly known as PRO, has become ubiquitous in every organization, be it commercial or non-commercial, government or private, formal or informal, and that too, in a very short span of time from its inception. Although this particular job has been performed since time immemorial, such as during the times of Rajas, Maharajas, Lord Ram, and Lord Krishna when they used to send their Dutas to other kingdoms for communication purposes.
With the materialization of everything, the role of PROs has changed to a greater extent. PROs ensure internal cohesion in the company by maintaining clear communication between the management and employees. Its primary objective is to improve communication channels and establish new ways of setting up a two-way flow of information and understanding.
Public relations, as a career option, came into existence when private or government companies and institutions felt the need to market their product, service, and facilities. In times of cut-throat competition and similar products and services to sell, it is the public image that has become important to all organizations and prominent personalities. The role of public relations specialists becomes pertinent in crisis situations, where the correct and timely transmission of information can help save the face of the organization.
In terms of career opportunities, public relations is broadly practiced for product publicity, corporate publicity, better relations with the government, and publishing corporate publications such as newsletters, bulletins, and magazines for employees.
To discharge his or her duties with utmost efficiency, a PRO must be up-to-date on current information to be imparted to the public. One must have excellent communication skills, both spoken and written, to express thoughts clearly and simply. An effective personality and the ability to get along with a wide range of people both inside and outside an organization are necessary. A PRO must always be polite as he or she has to work under pressure or provocation. Organizational ability is also required, as one may have to organize conferences, lectures, exhibitions, and public events. He or she must have self-confidence and foresight and be able to understand human psychology and take decisions apt to the situation.
Young people with a desire and capacity for hard work can achieve both money and satisfaction and rise to top positions very quickly in this profession. However, to reach such high positions, one should have to work hard and possess the requisite basic knowledge concerning this field. For this, there are specific short-term and long-term courses available, which one has to undergo.
Public Relation Officer (PRO) Eligibility
To enroll in a course in this area of PRO, you must have a bachelor’s degree in any discipline, preferably in social sciences, liberal arts, and humanities.
How to become Public Relation Officer (PRO) after the 12th?
To become a Public Relations Officer (PRO) after completing 12th grade, there are a few steps you can take to pursue this career path.
- Obtain a Bachelor’s Degree: Most employers require a minimum of a bachelor’s degree to become a PRO. Pursue a degree in fields such as public relations, communications, journalism, or marketing to develop the necessary skills and knowledge required for the job.
- Gain Work Experience: Most employers prefer hiring PROs with prior work experience. Consider internships, volunteer work, or entry-level positions in public relations firms, non-profit organizations, or government agencies to gain experience in the field.
- Develop Communication Skills: Communication is a crucial aspect of a PRO’s job, so it is essential to develop excellent written and verbal communication skills. Focus on improving your communication skills through courses, workshops, and practice.
- Build Networking Skills: As a PRO, networking is vital for building relationships with clients and the media. Attend networking events, participate in professional organizations, and connect with industry professionals to develop your networking skills.
- Stay Updated on Industry Trends: Public relations is a constantly evolving industry, so it is essential to stay updated on current trends and technologies. Read industry publications, attend conferences, and take courses to stay informed and relevant.
In conclusion, becoming a Public Relations Officer after the 12th requires obtaining a bachelor’s degree, gaining work experience, developing communication and networking skills, and staying updated on industry trends. By following these steps, you can set yourself up for a successful career as a PRO.
Public Relation Officer Career Prospects and Job Opportunities
For PRO, there is a tonne of job opportunities in both the public and private sectors. The area of specialization of an individual would determine the professional life opportunities in this field. Public relations specialists can work for businesses, the government, tourism organizations, hotels, banks and other financial institutions, private consulting firms, etc. These days, they can seek employment even with public figures like politicians, models, and movie stars who need agents to handle the work for them so that they can have a public image. These people want their photos, profiles, and interviews printed in magazines.
Public Relation Officer Salary
As a starter, the public relations officer can anticipate earning between Rs. 25,000 and Rs. 30,000. A person can make up to Rs. 50,000 per month and more after gaining some on-the-job experience.