Advertising Manager – How to become an Advertising Manager

Advertising Manager – How to become an Advertising Manager

An advertising manager is a professional who is responsible for planning and executing advertising campaigns for a company or organization. Their main role is to develop strategies that promote the company’s products or services to potential customers in a way that helps the company achieve its marketing goals.

The advertising manager may work with an advertising agency or in-house creative team to develop the messaging, visual elements, and media plan for the campaign. They also oversee the execution of the campaign, monitor its effectiveness, and make adjustments as needed to optimize results.

In addition to developing advertising campaigns, advertising managers may also be responsible for managing budgets, conducting market research, analyzing consumer behavior, and negotiating contracts with vendors and media outlets. They need to have excellent communication and interpersonal skills.

How to become an Advertising Manager after the 12th ?

To become an advertising manager after completing high school (12th standard), you typically need to pursue a bachelor’s degree in advertising, marketing, or a related field. Here are the steps you can take to become an advertising manager:

1. Choose a relevant bachelor’s degree program: Look for universities or colleges that offer degree programs in advertising, marketing, business, or a related field. These programs typically provide a strong foundation in marketing principles, consumer behavior, and communication.
2. Gain practical experience through internships or entry-level positions: While pursuing your degree, try to gain practical experience by interning with an advertising agency, marketing firm, or related organization. This will help you gain a better understanding of the industry, and also give you exposure to real-world advertising campaigns.
3. Build your skills and network: Develop skills in areas such as communication, marketing research, creative development, and media planning. Attend industry conferences and events, join professional associations, and connect with other professionals in the industry to build your network.
4. Consider pursuing a master’s degree: Although a bachelor’s degree is usually sufficient for entry-level advertising positions, pursuing a master’s degree in marketing or advertising can help you stand out and advance more quickly in your career.
5. Apply for advertising manager positions: Once you have the necessary education, experience, and skills, you can start applying for advertising manager positions. Look for job openings in advertising agencies, marketing departments of companies, and other related organizations.

Becoming an advertising manager requires a combination of education, experience, and skills. By pursuing a relevant degree program, gaining practical experience, building your skills and network, and applying for the right positions, you can work towards becoming an advertising manager in the future.

Degree Courses:

• B.A. (Advertising and Brand Management)
• B.A. (Advertising and Print Journalism)
• B.A. (Convergent Journalism)
• B.A. (Hons.) (Marketing Management)

Advertising Manager Job Description

An Advertising Manager plays a vital role in developing and managing the company’s advertising strategy from a business, sales, and technical perspective. They are responsible for initiating and managing discussions with sponsors and agencies, negotiating agreements with outside sales representatives, managing the development of sales materials, including media kits, and overseeing a team of advertising sales representatives.

Advertising Manager Career Prospects

There are many opportunities in advertising, and a career in advertising can take individuals in several different directions, depending on their specialization in degree courses. The job outlook for Advertising Managers is good in various fields, and students can expect to find many prospects in this field.

Advertising Manager Salary

The starting salary for an Advertising Manager is typically between Rs. 15,000 to Rs. 20,000 per month. However, their earnings and packages are highly dependent on their educational qualification, the reputation of institutes, and other factors. Some companies offer good packages to candidates during campus placement. As Advertising Managers gain work experience and expertise in the field, they can earn significantly more. In the middle of their career, they can expect to earn between Rs. 40,000 to Rs. 50,000 per month.